Desc: How to Make A Hit Toy: Directed by Jane Michener, Summer Preney. The toy industry is notoriously secretive for a good reason. It's a world where knockoffs are everywhere, the price point is king, and being first to market will decide victory or defeat. This is a $22 billion dollar industry with closed doors...Until now. Deltatime Productions was the first independent production company to be allowed in. HOW TO MAKE A HIT TOY follows Spin Master, Canada's largest toy company, in its quest to make the next hit toy. Think Hatchimals, Paw Patrol, Bakugan and Air Hogs...Spin Master churns out hit after hit. But for every hit toy, there are hundreds that fail. Which toy will make it and which will get cut? Watch the roller coaster ride unfold, from the drawing board to the factory floor.